The fashion industry is always one for fads and ever-changing trends. Usually this comes in the form of material items, with accessories being the most easily interchangeable currency. However of late, one of the hottest new things to be seen sporting is a little less disposable. Ordinarily, the most covetable new supplementary fashion items are found adorning one of the body’s focal-points: be it bejewelled nooses around elegantly swan-like necks, glittering boulders perched atop lean and slender digits, or luxurious leather capsules being cradled in the crooks of confident arms. But of late, the troupe of trendsters have had their eyes fixed on all things furry: and that does not refer to the plush and voluminous coats that have been so plentiful of late. Rather, the covetable companions of the moment really are companions in the truest sense.
Among they who find themselves in fashionable circles, the latest place to be seen is ‘Pet Paradise’. Contrary to the traditional use of animals in the industry, the present day sees a newfound love for, and obsession with, the living and breathing… particularly of the tiny and infant variety. This trend first barked in SS11 (remember Miuccia’s monkeys and the tigers prowling Marc Jacobs’ runway?), but now it seems to truly have bitten the industry. Fashion editors and eccentrics alike are finding themselves in raptures over heart-meltingly adorable animal pals, and the newly forming friendships have quickly become news items and publication content across both print and digital.
Featured recently in both the ELLE COLLECTIONS SS12 edition (starring adorable illustrations of designers and their ani-pals) and acting as the basis of a VOGUE feature by Jo Ellison, showcasing ANTIPODIUM’s Cattitude Print and some luxury-grade kitties, Pet Central is a growing craze, appearing not only on magazine pages, but so too on fabrics and garments. Printed, motifed, embroidered and plasticised, animal emblems are appearing everywhere: think Susie Bubble’s Opening Ceremony x Glamour Cat Sweater, Alexa Chung’s go-to Charlotte Olympia fancy feline footwear (both flat and heeled varieties) and Karen Walker’s ‘Va Va’ Bunny shades.
Ever observant, Nick Knight has created his inaugural Instagram shoot, Pussycat Pussycat, to be reflective of the current animadness. Inspired by “internet memes” and the current circulation of myriad animal GIFs, Knight built a glittering menagerie of various juvenile mammals caught in a world of sequins, metallic nail varnishes and over-sized rhinestones all sported by their gentle goddess keeper, the rapidly-rising Cara Delevingne. Shrouded in an opulent mass of Valentino, Mary Katrantzou, Giles, Rochas, Prada, Fabergé, Van Cleef & Arpels and Cartier, the young Brit does a brilliant job (quite literally, brilliant, in the lustrous sense of the word) of demonstrating the industry’s obsession with dramatic decadence. Move over Noah, for Knight and Delevingne’s far more glamorous and decadent story has enough sparkle-power to outshine you and your humble arc.
Left: Collage featuring photographs from Pussycat, Pussycat
Images from: showstudio.com